New Driving School Marketing Standards - ASA Regulations

From the 1st March 2011, all UK online marketing communications will be regulated by the Advertising Standards Agency (ASA), and they will be able to investigate complaints about false marketing campaigns on websites.

This now means that all owners of driving school websites need to make sure all claims are true and can be substantiated.

For more information about these new online marketing law changes, visit the ASA website.

These changes are most unlikely to affect driving instructors who only teach provisional licence holders for the UK 'L' test, but would probably lead to a rise in complaints against ADI training organisations or franchise operations who aren't quite truthful about their services.

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