Driving School Business Cards

One cheap way of effectively marketing a driving instructor is through the use of driving school business cards which can act as a complimentary way of advertising.

The average cost of printing 500 black and white business cards online for your school is around £25 (the price of a single lesson), but the effects it could have if properly used could run into hundreds of pounds return on investment and it could be a few months before you need to order more of this stationary for the office.

Your driving school business cards should have the following basic details printed on them.

1. Driving school name. This is your identity and brand representation.
2. Business logo and motto if you have one.
3. Instructor name and contact number (usually mobile, but could be a landline if using an answering service or spouse at home acting as secretary)
4. Driving lessons website, you can't compete in the current day and age or be able to promote your ADI and learner driver services without one.

Let me illustrate with an example of how handing out a business card to one person if you are in the right place at the right moment can bring more learner drivers to you.

I met a woman who joined me for driving lessons, she in turn introduced me to her son (complete beginner), brother in law (foreign licence holder), sister in law (partly trained driver) and sister (beginner). If I didn't have a card that pointed her to my website where she was able to get a lot of information about learning to drive, the DSA test which prompted her to use me despite not being the cheapest in the area, I could have lost out on the hundreds of pounds of business.

Don't under estimate the marketing power of driving school business cards, I have mentioned in the past how I missed a promoting chance while out in the car because I had run out of cards, so make sure you have supplies in your vehicle, wallet, purse because you can have a networking moment anywhere, supermarket, childrens school playground, etc.

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