Getting driving school website indexed by Google

Now that you have successfully completed the initial setup of your driving school advertising/marketing website and blog, it is time to get it indexed by the google search engine, as unless you get this step completed, there is little chance of your website being found by people searching for an instructor or lessons in the area you operate in.

Now you might be wondering why I have just mentioned the google search engine, afterall there are many others out there like Yahoo, Bing, Ask. The simple answer is that google dominates the online search market with almost 70% of all information being looked for on the internet through them, and to prove it, I want you to take a look at the graph below which shows how many people found my current driving school website while looking for information on the world wide web during one day.


As you can see from the figures, there is only one place that you want your online marketing website to be indexed, and that is in google, the others matter as well, and that will naturally happen once the most important engine finds out about you.
So I guess all I have to do now is find the form that allows me to submit my website, enter in a few details and I'll be done.
Wrong! Don't go to and fill in the submit website form.

While doing this will be sucessfull, it could take up to 3 months for your marketing website to be found, there is a much quicker way to get indexed.
Find a website or blog that is already indexed, and get them to add a link to you. When the googlebot crawler next visits the site which could be the same day if they posted a new article, it will find the link to you, and add your driving school marketing website to it's index.

Those of you paying attention might have noticed the link I placed at the beginning of this article to my Hampstead driving lessons blog, what I did was post this article half finished just so I could prove this system works, because less than an hour after publishing, I did the following.

driving school marketing in action

A search on for 'driving lessons hampstead' as shown above, notice that it is not a very competitive term as there are only 35,200 results and this is the first page. Notice the entry in position 4 above "Driving Lessons Hampstead NW3 | The Driving Schools Blog"

Now look at the entry 3 positions below that in the next picture!

driving school marketing blog indexed in position 7

It is my newly created Hampstead blog in position 7 on the first page of google. Now before you start asking how much I paid to achieve that, let me explain a few things to you.
Google likes fresh content and will promote new websites or articles as they become available for a short time, that and the fact that the driving school domain name contains the searched for terms, helped to get the website registed on the 17th September 2009 on the first page of google in less than a month on a not too competitive search result.

The website will later fall off the first page as other content is published, and to get it to say on the first page needs some work which I will tell you about in a later internet marketing article, so come back soon.

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